Optimizing your website for search engines like Google directly means you’re taking a step to improve your online presence.
Well, think about it, how often do you leave the first page of the results? We can bet you find what you’re looking for in the first few pages and ignore the rest. Couldn’t agree more?
Search engine optimization mainly revolves around three tactics – keyword research, meta descriptions, and backlinks. While these tactics do help enhance your site’s visibility in organic search, they aren’t the only ones you should focus on.
Keyword-Oriented SEO vs Technical SEO
Off-site optimization has come a long way in recent years and stuffing pages with words and phrases is a thing of the past. Now, Google and other search engines have put a major focus on content quality rather than quantity and keyword stuffing to provide users with an exceptional experience.
Security and how the content is crafted and presented also play an integral part to appear on top of SERPs. With the recent algorithm changes, it is more crucial than ever to pay attention to the technical health of websites.
Technical SEO involves the optimization of a website that doesn’t include the content part. If it’s done correctly, it will give your content the boost it needs. If you’re not keeping yourself up-to-date with these advancements, you’re missing a bigger piece of cake. And that’s why further we will discuss a thorough technical SEO strategy to improve your organic traffic and rankings.
Creating a Proven Strategy for Technical SEO
For technical on-page SEO implementation, you can use tools like SEMrush, Google Search Console, and Screaming Frog to analyze what’s performing well and what needs to be fixed. The goal to conduct this audit is to organize a list of to-do items to determine what will make a big impact in the future.
Depending on your site’s health, there are many areas to tackle. Below, we’ve listed common issues you should start working on right away.
- Apply SSL
SSL stands for Secure Sockets Layer, which is a security protocol used to create encrypted links between a web server and browser. Consider installing a security certificate on your site domain and migrating your website to HTTPS. This way, any visitor would know they are entering a safe environment and that’s a crucial part of maintaining a business reputation.
- Decrease Site Load Time
Over 40% of users abandon sites because of slow loading time and this number is growing with time. Google ranking factor also takes speed into consideration. If users leave your site and click the back button, it will increase your site’s bounce rate, which affects your ranking. So, optimize your site and make changes to improve your site’s load time.
- Remove 404s, Broken Pages, and Links
If your site shows 404 errors, it means you have pages that don’t even exist. In simple words, they are broken and don’t make sense for user experience. When a page is broken, it doesn’t enable Google to crawl it, which affects your search rankings.
To find broken pages, use tools like SEMrush, LinkMiner, and Google Search Console. Once you identify those broken links and pages, generate an updated sitemap and submit the changes to Google.
Remember that technical SEO and keyword-focused SEO work well hand-in-hand. Following these practices will help optimize your user experience, make your content more accessible, and generate leads that grow your business. And ensure to fix technical issues of your site to perform better in SERPs.