Gone are those days when people were happy reading books for information, today Google has become the search specialist for literally anything. Most of the information that google displays are links to information blogs. This information blog contains each and every detail about the topic you are searching for.
Images play a vital role in making the user understand the information in a better way. Also, it is seen that whatever you have seen visually will remain in your memory for a longer period of time as compared to what you have read as text. Think of a situation yourself, do you remember what you read in your school days? But surely you remember how your book covers looked like.
When you write your blog post, its is a very good practice that you use images that represent and supports the topic that you describe to make it more readable and understandable.
While attaching images to your blog post it should be kept in mind that images, in terms of web space takes more memory than the written text. Including large images can delay the loading of your website and the user to simply move away from your website. It is often seen and that researched that if your web page is not fast enough the user will go to some other website to gain the information. It is possible that you might have written a Great blog post but if it’s not opening fast enough, you are going to loose your traffic anyway.
One of the metrics that Google uses to rank website is Load time of the web page. So if your website is not loading fast due to large images that take time to download, Google will penalize your websites ranking in Google search results.
To retain traffic to your website and maintain a very low bounce rate you need to have fast loading pages i.e. you need to reduce the size of the images that you are using with your blog posts. Some image compression tools might ruin the quality of your image and convert them into some blurry looking visual.
So here is a list of best image compression tools that you could use to reduce the size of your images and that too without compromising much on the image quality.
Website : Click here
Optimizilla is another great tool for image compression, unlike compressor.io, here you can upload multiple files at once. According to the description on the website, you can add up to 20 images at once but it only supports PNG and JPEG file formats as of now. Available in multiple languages this tool is on #2 on our list due to the unavailability of loss-less compression that compressor.io’s major feature. Still, it allows you to download all files at once making it a great and powerful online tool.
Website : Click here
When it comes to smart compression, TinyJpg is the tool to be used. Every file that is uploaded on the website is analyzed to be converted to the best possible JPEG encoding. Apart from just compression, it does it with a seamless feature of preventing wasting valuable bytes. which makes it stand in our list at #3.
So the next time your write your blog post make sure you use these tools for a better user experience and making your website load rocket fast.
If you have any questions regarding blogging or have any suggestions, you can write in the comments below.
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